Good Grub
The Lost Lionesses of 71
Tokyo 64 Olympic Pictograms
Are You Paying Attention?
OneTwo Studio
Sabotage
Snail Ale
About
A gut health brand, named Good Grub, aiming to introduce gut health to teenagers and young adults, as I felt there was a gap in the market for this age group. The key products are kimchi and kombucha, chosen for their gut-friendly benefits, bold and snappy flavours, and the ease with which they can be incorporated into everyday routines.
The packaging is bright and playful, with the brand’s character, the crocodile, central to the identity. The crocodile was chosen for having one of the strongest digestive systems in the animal kingdom. Acting as a symbol of strength, it ties in with the strong ‘snappy’ flavours, while adding a fun, recognisable face to the brand. I also designed a website, a gut-friendly recipe book and a series of t-shirts to engage the audience across multiple platforms.